Category membership is seen as the products which function as close substitutes of a brand
Indicate whether the statement is true or false
TRUE
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Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?
A) Do not treat prospects as though they are Americans. B) Do not automatically assume that a direct-mail campaign that works in one country will work in another country. C) Do not assume that all Europeans are similar in their tastes and wants. D) Customers should be able to return products to an address in their local country market. E) Focus on all countries included in the European Union.
Which of the following statements is true about the strategic concept of marketing?
A) Its objective is to maximize stakeholder benefits. B) It has a product-centric marketing focus. C) It emphasizes marketing from a company-centric paradigm. D) Its focus is only on consumers and not their societies.
The process where vendors ship the merchandise prepackaged to the distribution center in the quantities required for each store and then that merchandise is shipped to stores as soon as it is received is called
A. push supply. B. reverse logistics. C. pull supply D. cross-docking. E. ticketing.
Computer inventory systems are often programmed to produce a cycle count notice in which of the following case?
A. When the item has been misplaced in the stockroom B. When quality problems have been discovered with the item C. When the record shows a near maximum balance on hand D. When the record shows positive balance but a backorder was written E. When the item has become obsolete