Kodak's film business didn't lose out to direct competitor Fujifilm; it lost out to Sony, Canon, and other digital camera makers, along with a host of digital image developers and online image sharing services. This is an example of ________
A) a blue ocean strategy
B) competitor backlinking
C) self-competition
D) competitor myopia
E) marketing myopia
D
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Managers cater to Wall Street (i.e., try to meet earnings benchmarks) for which of the following reasons?
A. To build credibility with the capital market. B. To build the external reputation of management. C. To maintain or increase the firm's stock price. D. All of these are reasons managers cite for meeting earnings benchmarks.
Developing financial arrangements such as commissions and higher margins is a way to resolve channel conflicts
Indicate whether the statement is true or false
The Department of Defense communications operation includes more than 3,000 communicators in the Army
Indicate whether the statement is true or false
Team efficacy has __________ relationship with performance:
a. No b. A one-way c. A two-way d. A curvilinear