Amelia, a homemaker, wants to buy a microwave. In the context of information-processing routes to persuasion, which of the following factors is most likely to influence Amelia's decision if she favors central route processing?
A. the product's print advertisements being highly sentimental
B. the product's television commercials being slightly longer than other commercials
C. the product being rated positively by other consumers
D. the product being endorsed by her favorite actor
Answer: C
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