Describe how an advertiser might achieve synergy, the principal benefit of IMC. Provide an example.
What will be an ideal response?
The concept of integration is wholeness. Achieving this wholeness in communications creates synergy-the principal benefit of IMC-because each product message reinforces the others for greater effect. For example, when a Mountain Dew grocer runs an endcap promotion (a special display at the end of an aisle) alone, it might generate a 10 percent increase in volume. If he runs an ad for Dew with a coupon, that might deliver a 15 percent increase. But running both together might grow volume by 35 percent. That's synergy-the whole is greater than the sum of its parts.
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What kind data model is most commonly used as a basis for today's enterprise systems?
A. The network model. B. The relational model. C. The hierarchical mode. D. None of these choices is correct.
In the opening case “How We’re Fixing Up Tyco,” what did Tyco do to re-create its image?
a. Changed its corporate logo b. Changed the board members c. Sold off the business d. Merged with another company
Answer the following statement(s) true (T) or false (F)
6, 6. Research has determined that if entrepreneurs who have failed try again, they are far more likely to be successful in their second venture. 7. Research shows that most failures occur in the first two years of business. 8. The Practice of Entrepreneurship provides a way for entrepreneurs to avoid uncertainty. 9. Deciding you want to open an Indian restaurant and then researching your market, gathering information, and opening the restaurant is an example of the creation approach. 10. Experimentation can also be thought of as learning by doing
In a normal distribution, it is known that 27.34% of all the items are included from 100 up to the mean, and another 45.99% of all the items are included from the mean up to 145. Determine the mean and the standard deviation of the distribution.
What will be an ideal response?