Which of the following is the objective of intensive distribution?
A) attaining maximum possible control over the brand's equity
B) maximizing sales by making the product available through a great number of outlets
C) encouraging positive perceptions about a brand through advertising
D) highlighting the product's differentiation over competing products
B
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In a database containing (among others) six relations?VENDORS, PURCHASE_REQUISITIONS, PURCHASE_ORDERS, PURCHASE_RECEIPTS, INVENTORY, and EMPLOYEES?you would expect that the attribute Vend_No (vendor number) would be the primary key in the ____ relation
a. VENDORS b. PURCHASE_ORDERS c. PURCHASE_RECEIPTS d. EMPLOYEES
For positive proof that dumping has occurred in the United States, both ________ and injury must be demonstrated
A) black marketing B) market skimming C) gray marketing D) price discrimination E) price fixing
When measuring experimental outcomes, a(n) ________ variable represents a variable whose effect is crucial in estimating using minimum variance
A) independent B) dependent C) random D) treatment
Which of the following is the first step in the factor-comparison method for job evaluation in an organization?
A) The job factors to be used are selected and defined. B) Benchmark or key jobs in the organization are identified. C) A job-comparison chart is developed to display benchmark jobs. D) All jobs in the organization are grouped into grades.