The communication tradition most closely associated with Uses and Gratifications Theory is

A. critical
B. socio-cultural
C. phenomenological
D. socio-psychological


Answer: B

Communication & Mass Media

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During the research process, when in doubt, record _______

a. more b. less c. only your printed sources d. only your interviews

Communication & Mass Media

In the context of media multiplexity theory, identify a true statement about strong ties.

A) They usually refer to relationships between acquaintances or classmates. B) They refer to relationships in which people know each other well without being emotionally close. C) They usually consume little time and energy. D) They demand that people make a significant investment in a relationship.

Communication & Mass Media

Courts have held that the impartial-jury guarantee in the Constitution refers to a jury that

a. is "fair" and has no prior knowledge of the case whatsoever. b. is in an open, unprejudiced frame of mind as evidence is presented. c. has never before heard of the defendant. d. All of the above

Communication & Mass Media

Your introduction provides your listeners with an important first impression of both you and your speech

Indicate whether the statement is true or false

Communication & Mass Media