____ are the abilities to identify key factors and understand how they interrelate, and the roles they play in a situation.
a. Creative skills
b. Logical skills
c. Technical skills
d. Analytical skills
d. Analytical skills
Analytical skills are the abilities to identify key factors and understand how they interrelate, and the roles they play in a situation.
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What are the two most commonly used demographic variables used by marketers?
A. age and income B. education and family size C. gender and income D. age and gender E. family size and age
Which of the following types of information is the most important aspect of a marketing research study?
A) basic information B) classification information C) problem-solving information D) identification information E) quantification information
All of the following are common industry risks faced by companies except:
a. litigation b. technology c. regulation d. competition
Many not-for-profit organizations use marketing principles
Indicate whether the statement is true or false