Which of the following is NOT one of the four primary goals of an introduction?

a. Get audience attention
b. Establish credibility and goodwill
c. Appeal to action
d. Identify thesis statement


c. Appeal to action

Communication & Mass Media

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Conquergood’s first pitfall of listening, ___________________ , is characterized by our attempts to hear others only as a means of benefitting ourselves.

A. Custodian’s Rip –Off B. Curator’s Exhibitionism C. Enthusiast’s Infatuation D. Skeptic’s Cop-Out

Communication & Mass Media

A radio station’s rating represents _______________

a. how many people are listening to the station at a certain time b. how far the station’s signal carries c. the percentage of air time devoted to advertisements d. whether people rate the station as fair or unfair in local news coverage

Communication & Mass Media

Positive ________ is used to reduce nervousness and improve performance in public speaking

Fill in the blanks with correct word

Communication & Mass Media

Bona fide occupational qualifications (BFOQs) generally exclude all of the following EXCEPT ________.

A. disabilities B. physical attributes C. citizenship D. physical appearance

Communication & Mass Media