Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market ________.
A) development
B) positioning
C) diversification
D) segmentation
E) penetration
D
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In Hong Kong and Singapore, efficient postal services, highly educated populations, wide use of credit cards, and high per capita income are attracting the attention of catalog marketers
Indicate whether the statement is true or false
Payroll accounting procedures apply to both employees and independent contractors
Indicate whether the statement is true or false
At its most basic form, a marketing channel consists of the producer and the ________
A) retailer B) sales agent C) competitor D) processor E) consumer
Which of the following statements concerning survivors benefits under a company sponsored retirement plan is false?
A) The employee has the power to reject the benefits in exchange for a larger single life annuity. B) Most company retirement plans provide death benefits for s a surviving spouse. C) Survivorship benefits for a surviving spouse are required under the Retirement Equity Act of 1984. D) Both post and pre-retirement surviving spouse benefits are required under federal law.