Megan is crafting her speech on white water rafting and understands the importance of persuading the primary group of listeners. This group is known as the target audience

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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In radio, the term drive time means which of the following?

A. any hour that people might be driving B. morning and afternoon commute times C. the time to drive home important points in an ad D. when people go on vacation

Communication & Mass Media

You are sitting in Professor Rashad's class listening to a lecture, when you hear the student behind you talking to her friend about the party to be held this Friday. As you sit there taking in details about the party, you are drawn back to Professor Rashad when you hear, "And that is what will be on the test Friday." Which stage of the listening process is reflected at the point where you return to hearing what the professor is saying?

A. hearing B. attending C. understanding D. remembering

Communication & Mass Media

The first thing for a group to do at its initial meeting is to decide how it will reach its goal

Indicate whether the statement is true or false

Communication & Mass Media

Our rating of ourselves relative to others with respect to our talents, abilities, qualities, and so forth is called __________ __________

Fill in the blank(s) with correct word

Communication & Mass Media