Media portrayals of sexual behavior reinforce the idea that:
A. aggressiveness is not normal
B. sexual aggressiveness causes harm
C. sexual aggression is acceptable
D. no means no
Answer: C
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The tendency for people to inflate the value of objects, good, or services they already own is called the
a. endowment effect. b. escalation effect. c. sunk cost effect. d. expectancy phenomenon.
Leena’s and Ruth’s mother takes them to see a dermatologist for their acne. The dermatologist, Dr. Pore, sees each daughter separately but prescribes the same medication for both. Dr. Pore tells Leena the medication has a 75% effectiveness rate. She tells Ruth the medication has a 25% failure rate. Leena leaves the appointment more optimistic than Ruth. This is an example of ____
a. ?the affect heuristic b. ?a framing effect c. ?utility theory d. ?cost?benefit analysis
__________ means a state of equilibrium or balance
a. Homeostasis b. Potentiation c. Cell adaptation d. Tolerance
Light energy converts 11-cis-retinal to ____.
A. opsins B. unstable proteins C. all-trans-retinal D. sodium