What is the importance of “tone of voice” in copywriting?
What will be an ideal response?
A campaign will need to establish a tone of voice that matches the brand’s overall tone. Your campaign needs to reflect the voice of the brand, providing readers with a sense of how they should feel upon buying the product or using the service.
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Effective speaking requires an understanding of communication
theory rather than an understanding of communication strategies and skills. Indicate whether the statement is true or false
The audience clapped enthusiastically at the conclusion of Meesha's speech. Their clapping is a form of __________.
A. verbal confirmation B. enunciation C. ethnocentrism D. feedback
Organizations have certain ______________ governing aspects of work life that might include hiring, promotion, benefits, grievances, etc. These are known as
A) rites B) roles C) rituals D) policies E) rules
Different types of technology are not equally suited to all types of virtual groups
If a group needs to work on a collaborative project such as analyzing complex data, developing a design, or drafting a policy, which technology would be the most effective? a. telephone or computer audio conference b. email c. bulletin board or restricted blog d. videoconference without shared documents e. collaborative writing with audio and video