The marketplace isn't what it used to be. List and briefly discuss the new behaviors, opportunities, and challenges that await the marketer in the 21st century
What will be an ideal response?
Responses to this question should include: (1 ) changing technology, (2 ) globalization, (3 ) deregulation, (4 ) privatization, (5 ) customer resistance, (6 ) heightened competition, (7 ) industry convergence, (8 ) retail transformation, (9 ) disintermediation, (10 ) network information technology, (11 ) consumer buying power, (12 ) consumer information, (13 ) consumer participation, and (14 ) consumer resistance.
You might also like to view...
Nonvalue-adding activity costs do not increase a product's cost because they do not add value to the product
Indicate whether the statement is true or false
After working at TruTech for a number of years, Paul took a job with a bigger firm in a related field. He spent five years at the second firm, and then was hired back to TruTech. This is a situation of nepotism.
Answer the following statement true (T) or false (F)
Due to the success of artificial intelligence, the collection of data for the purposes of quality improvement has become obsolete.
Answer the following statement true (T) or false (F)
Diversification is possibly the best technique for reducing the problems associated with international transactions
Provide one example each of international financial diversification and international operational diversification and explain how the action reduces risk. What will be an ideal response?