Achieving a sure-cost advantage over rivals entails
A. producing a standard product, redesigning the product infrequently, and having minimal advertising.
B. minimizing R&D expenses and paying below-average wages and salaries to conserve on labor costs.
C. concentrating on the primary activities portion of the value chain and outsourcing all support activities.
D. selling a mostly standard product and increasing the scale of operation.
E. being a first-mover in pursuing backward and forward integration and controlling as much of the industry value chain as possible.
Answer: D
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