S.O.S. soap pads were advertised on television for many years. When the company discontinued advertising, sales slowly began to decline and consumers gradually forgot the brand name. This illustrates the concept of:
A) decay effects
B) wear out effects
C) carryover effects
D) threshold effects
A
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Two paragraphs should be added to the auditor's report when the auditor concludes that substantial doubt remains about the client's ability to continue as a going concern for a reasonable period of time
a. True b. False Indicate whether the statement is true or false
A local health center noted that in a sample of 500 patients, 150 were referred to them by the local hospital. a.Provide a 95% confidence interval for all the patients who are referred to the health center by the hospital.b.What sample size would be required to estimate the proportion of all hospital referrals to the health center with a margin of error of .04 or less at 95% confidence?
What will be an ideal response?
Which of the following may give rise to imputed negligence?
A) employer-employee relationships B) injury to a trespasser C) sole proprietorships D) attractive nuisance situations
Pizza Hut is looking into magazine advertising for its pizza. The company wants to reach as many people as possible, but due to budget constraints Pizza Hut must reach consumers as efficiently as possible. What can Pizza Hut use to evaluate various magazines?
A. A cost comparison indicator B. The total circulation of the magazines C. A list of the costs of a one-page ad in various magazines D. The advertising appropriations for each magazine E. An index of advertisement exposure