Which of the following is a disadvantage of using Web for interactive marketing?
A) Consumers can effectively screen out most messages.
B) An average customer spends very little time on Internet.
C) Internet selling and advertising is costlier than other advertising media.
D) It is unable to create long-term marketing assets.
E) Online marketing limits the possibilities of personalization.
A
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St. Petersburg Company makes a $1,200 purchase of merchandise inventory for cash. This transaction will be recorded in the ________.
A) cash payments journal B) general journal C) cash receipts journal D) purchase journal
Which of the following is TRUE of skills giving by American companies?
a. Based on surveys, most very large companies have official volunteer-skills-giving programs for employees. b. Volunteering skills provides much more benefit to those in need than does financial giving. c. “Full day” volunteering is typically frowned upon by major companies. d. Large companies usually choose for employees the types of giving in which they will participate.
There is no provision for criminal liability under the Securities Act of 1933
Indicate whether the statement is true or false
Which of the following is LEAST likely to be a convenience product for most consumers?
A. pair of jeans B. laundry detergent C. candy bar D. package of paper towels E. peanut butter