The effectiveness of a test commercial (X) may be examined by broadcasting the commercial a predetermined number of times and examining the data from a preexisting test panel
Although the marketer can control the scheduling of the test commercial, it is uncertain when or whether the panel members are exposed to it. The panel members' purchases before, during, and after the campaign are examined to determine whether the test commercial has a short-term effect, a long-term effect, or no effect. A ________ design was used in this research project.
A) pretest-posttest control group
B) time series
C) one-group pretest-posttest design
D) multiple time series design
B
You might also like to view...
Strategic planning is focused on short-term goals of less than five years
Indicate whether the statement is true or false
Jason must prepare and send all ____ at the end of each month
A) accounts receivables B) account receivables C) accounts receivable
A debt-collection agency is someone who regularly attempts to collect debts on behalf of someone else, usually for a percentage of the amount owed.?
Indicate whether the statement is true or false
Observing people at work to see how they interact with the data is called:
A) Work shadowing B) Interviewing C) Preparing questionnaires D) All of the above