Broadcasting term commonly thought of as the imprint of sound on a radio signal:

A. VU meter
B. modulation
C. peak signal
D. VU meter deflection
E. harmonics


B. modulation

Communication & Mass Media

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There are many different models of writing or speaking as a process, but the most common is

a. Constitutive model b. Recursive model C. Stage model D. Constructive model

Communication & Mass Media

The theory that suggests that language shapes our culture and culture shapes our language is

A) linguistic determinism. B) linguistic relativity. C) the Sapir-Whorf hypothesis. D) symbolic interaction theory.

Communication & Mass Media

Unlike traditional media, social media gives PR professionals 24/7 direct access to ______.

a. publishers b. gatekeepers c. target audiences d. client databases

Communication & Mass Media

Expectancy Violations Theory is often criticized because it has not led to research on a variety of topics.

Answer the following statement true (T) or false (F)

Communication & Mass Media