A theory that seems to “skip” or miss steps is said to lack ______.
A. acuity
B. external reliability
C. internal consistency
D. validity
C. internal consistency
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Which of the following is an informal control method in global marketing?
A) transfer of people B) measuring share of market C) indicative planning method D) marketing audit
Johnson & Johnson gave employees sweat suits for attending stress workshops. This is an example of a
A. social reinforcement B. economic reinforcement C. constant reinforcement D. random reinforcement E. negative reinforcement
If Braum's calculates that it could sell up to 25% of all ice cream cones sold in the United States, this percentage would represent the ice cream marketer's
A. target growth rate. B. sales forecast. C. sales objective. D. company sales potential. E. market potential.
AFB, Inc is considering replacing an old machine with a new one. Two months ago their chief
engineer completed a training seminar on the new machine's operation and efficiency. The $3,000 cost for this training session has already been paid. If the new machine is purchased, it would require $7,000 in installation and modification costs to make it suitable for operation in the factory. The old machine originally cost $80,000 five years ago and is being depreciated by $10,000 per year. The new machine will cost $100,000 before installation and modification. It will be depreciated by $12,000 per year. The old machine can be sold today for $12,000. The marginal tax rate for the firm is 40%. Compute the relevant initial outlay in this capital budgeting decision. A) $97,800 B) $90,800 C) $79,500 D) $87,800