__________means using the language that adapts to the needs, interests, knowledge, and attitudes of the listeners, and avoiding language that alienates the audience.

a. Identifying similarities
b. Adapting to the occasion
c. Speaking appropriately
d. Completing the speech process


c. Speaking appropriately

Communication & Mass Media

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At the heart of the FCC’s most recent net neutrality ruling is ______.

a. the change in classification of an ISP to a telecommunications service b. the change in classification of an ISP to an information service c. a rejection of the concept of net neutrality d. the idea that it is not appropriate for the FCC to regulate ISPs

Communication & Mass Media

Relations between a company and the media should be which of the following?

A. a two-way dialogue B. a one-way flow of information from the company to the press C. handled entirely by company spokespeople D. only conducted when there is good news

Communication & Mass Media

During his speech, Karl claimed that the elderly are bad drivers. He supported this claim by pointing out that his 75-year-old grandfather had three accidents this year and an 86-year-old woman ran into a building at the mall after hitting the gas instead of the brake. Karl is using reasoning by __________.

A. example B. sign C. analogy D. narrative

Communication & Mass Media

In which situation is a eulogy typically delivered?

A) ?at a staff meeting B) ?at a funeral C) ?at an awards ceremony D) ?at a guest lecture E) ?at a luncheon

Communication & Mass Media