Identify the four basic types of bases (measures) for market segmentation developed by Frank, Massy, and Wind and briefly give examples of each
What will be an ideal response?
• General —Objective Measures — Age, income, gender, place of residence, family life cycle, Social class
• Behavior-Specific — Objective Measures — Past behavior, purchase quantity, brand preference, loyalty, decision role
• General Inferred Measures — personality, psychographic profiles (PRIZM® Clusters) Values (VALS® categories)
• Behavior Specific – Inferred Measures — Beliefs, perceptions, BCOS drivers, Stage in decision
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Selling to various ethnic groups is a form of demographic market segmentation
Indicate whether the statement is true or false
Which of the following is a secondary source of information for a report?
A. Periodicals B. Telephone surveys C. Interviews D. Direct observations
Use the following to answer the questions below:On October 1, 2016, the City of Mizner issued $5,000,000 in 4%, general obligation bonds at 101 for the purpose of constructing an addition to City Hall. The premium was transferred to a debt service fund. A total of $4,968,750 was used to construct the addition, which was completed prior to June 30, 2017. The remaining funds were transferred to the debt service fund. The bonds were dated October 1, 2016, and paid interest on April 1 and October 1. The first of 20 annual principal payments of $250,000 is due October 1, 2017. The fiscal year for Mizner is July 1- June 30.How would the construction costs of $4,968,750 be reported at year-end?
A. As a capital asset in the Statement of Net Position only. B. As an expenditure of the capital projects fund only. C. As an expenditure of the capital projects fund and an expense in the government-wide Statement of Activities. D. As an expenditure of the capital projects fund and a capital asset in the government-wide Statement of Net Position.
Which of the following is an advantage offered by a functional structure?
A. It allows for a higher degree of specialization and deeper domain expertise. B. It allows for an efficient top-down communication chain and thus relies on a relatively tall structure. C. It facilitates a lower division of labor, which is linked to higher productivity. D. It facilitates a lower level of specialization.