Which of the following statements about the relationship of advertising to sales and profits is most likely true?
A. There is no saturation level for advertising.
B. Market share increases are more directly related to marketing budget increases than to price reductions.
C. In most cases, sales will remain constant even if there are additional advertising investments.
D. There will be no sales for an organization without online advertising.
E. The durability of advertising is long-term rather than short-term.
Answer: B
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The customers ledger is controlled by the general ledger account entitled Accounts Payable
Indicate whether the statement is true or false
American Corporation purchased a building for $900,000 at the end of year 2002. The building will be depreciated over 40 years and is estimated to have a $100,000 salvage value. At the end of 2012, when it had a book value of $700,000, it was appraised for $1,100,000. A potential buyer offered $900,000. American rejected the offer. At what amount should the net book value of the building be at
the end of 2012. A) $1,100,000 B) $ 900,000 C) $ 600,000 D) $ 700,000
If demand is unstable, as it often is in the introductory and growth stages of the product life cycle, it might be best for a firm to use a
A. pull strategy. B. push strategy. C. demand strategy. D. supply strategy. E. forecast strategy.
The goal of regression is:
A. to discover clusters with various similarities. B. compile more data and information to ease decision making. C. to evaluate historical, known data to derive structures and inferences. D. to find corollary and causal relationships between sets of data.