A major advantage of a salary plus commission plan in comparison to a straight-commission plan to the employee is _____
a. higher possible overall compensation
b. greater incentive to increase productivity
c. greater flexibility in payment options
d. greater stability of earnings
d
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_________ is characterized by feelings of closeness and trust that you share with other people.
a. Interpersonal communication b. Intimacy c. Privacy management d. Disclosure
______ of the cost of workers’ compensation insurance is paid for by employees.
A. All B. Some C. Most D. None
To achieve the desired intensity of market coverage, distribution must correspond to
A. competitors' actions. B. the firm's financial resources. C. the marketing environment. D. behavior patterns of buyers. E. intermediary demands.
A new product offering can be ______.
a. tangible—something that you can physically touch and feel b. mandated—the government requires a product to be sold to customers even if customers do not want it c. required by international trade—trade requirements demand that a product be sold to customers even if customers do not want it d. required by the United Nations—international regulations demand that a product be sold to customers even if customers do not want it