If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using
A. outsourcing.
B. sole-sourcing.
C. logistics.
D. wholesaling.
E. distribution services.
Answer: A
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"Influencing the influencers" refers to:
a. cobranding with an already established, reputable company b. employing personal selling methods when brand is weak c. giving products away to influential people and opinion leaders who will in turn influence the masses d. viral marketing e. paying for Internet space in a similar fashion to shelf space
Determining worker schedules and possible overtime requirements occur during what type of capacity planning?
a. Short-range b. Intermediate-range c. Long-range d. Extended-range
A noun or pronoun that tells who or what the sentence is about is called a ____
A) predicate B) simple subject C) clause D) phrase
Which of the following would cause net income on the accrual basis to be different from (either higher or lower than) "cash provided by operating activities" on the statement of cash flows?
A. Paid advertising expense B. Purchased supplies for cash C. Purchased land for cash D. Paid dividends to stockholder