A firm that spends too much on promotion in good sales periods and too little in poor sales periods probably uses which overall promotional budgeting technique?
a. retailer buildup
b. competitive parity
c. incremental
d. percentage-of-sales
d
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Why is the management of knowledge and knowledge professionals so critical in today's organizations?
What will be an ideal response?
A franchise is an example of a license
Indicate whether the statement is true or false
Which of the following is true of a joint venture?
A) The parties to a joint venture are considered limited partners. B) Both parties to a joint venture have equal rights to manage the venture. C) A joint venture is a partnership that lasts for multiple projects. D) Parties to a joint venture are exempt from fiduciary duties to each other.
A single integrated collection of data stored in one place that is used by employees throughout the organization is called a/an:
a. data collection b. database c. data center d. management data center e. information center