Which of the following statements about market segmentation is NOT true?
A. First-time market segmentation efforts often fail.
B. It starts by segmenting broad product-markets.
C. A market grid with submarkets can be a visual aid to market segmentation.
D. It involves naming broad product-markets.
E. It segments broad product-markets in order to develop suitable marketing mixes.
Answer: B
You might also like to view...
The standard bank confirmation should be sent to all banks used by the client during the year except those with a zero balance
a. True b. False Indicate whether the statement is true or false
One of your best workers wants a promotion. He has talked to you about getting ahead and has asked you to help prepare him for when the opportunity comes by sharing your experiences and the lessons you learned as you climbed the promotion ladder. Which type of power is appropriate to use in this situation?
a. coercive b. referent c. connection d. information
An advantage of downsizing is
a. decreased costs in the long run. b. layoffs. c. one-time losses. d. reduced communication.
Gen X is smaller in number when compared to the Baby Boomers that came before.
Answer the following statement true (T) or false (F)