To achieve the maximum possible quality in a product, ________ must be built into the process of its production
A) quality control
B) visibility
C) resources
D) a feasibility study
A
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Wenthorp Enterprises decreased the selling price for its product from $10.00 to $9.00 a unit when total fixed costs decreased from $200,000 to $150,000 and variable cost per unit of $ 5 remained unchanged. How would these changes affect the break-even point?
a. The break-even point in units would be decreased. b. The break-even point in units would remain unchanged c. The effect cannot be determined from the information given. d. The break-even point in units would be increased.
The actual direct labor costs are assigned to individual jobs, and the actual direct labor cost is recorded with a debit to Work-in-Process Inventory
Indicate whether the statement is true or false
If a firm's promotional budget were extremely limited, for which of the following reasons would it be more likely to rely on personal selling as its main promotional tool?
A. People are more likely to believe a human being than a print ad. B. TV and radio ads are not feasible for smaller companies. C. It can achieve more sales through business customers than through individual consumers. D. It is easier to measure a salesperson's effects on sales than advertising's effects on sales. E. The firm is charging a higher price to cover the expensive salaries of its salespeople.
What basic promotion objective should be sought by a producer whose product is very similar to its many competitors' products?
A. reminding B. persuading C. promoting D. informing E. communicating