What makes the two-way asymmetrical model asymmetrical?

a. It is usually tailored for small highly targeted audiences.
b. It cites scientific research to support its positions of advocacy.
c. It is aimed mostly at very large national-scale audiences.
d. It relies on testimonials to convince audiences.


b. It cites scientific research to support its positions of advocacy.

Communication & Mass Media

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The skills you develop researching your speech will prove equally valuable as you research possible employers.

Answer the following statement true (T) or false (F)

Communication & Mass Media

To personalize ideas means that speakers present their thoughts in human terms that relate to the experiences of audience members.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The majority of federal courts ______.

a. protect reporters from revealing information by using a federal shield law b. protect reporters from revealing information by using a qualified First Amendment privilege c. protect reporters from revealing information by using either a qualified First Amendment privilege or a federal shield law d. do not protect reporters from revealing information under any circumstances

Communication & Mass Media

Which of the following is not a purpose for forming a strategic alliance?

a. to share capital and costs b. to gain access to new markets c. to gain ownership of new assets d. to reduce risk e. to increase shareholders’ value

Communication & Mass Media