The "likelihood of confusion" standard is used:
A) in copyright cases
B) in patent cases.
C) in trademark infringement cases.
D) None of the above
C
Business
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________ represents the net marketing contribution as a percentage of sales
A) Return on equity B) Marketing ROS C) Gross profit D) Marketing ROI E) Market demand
Business
Which of the following is NOT an activity used in the external environmental analysis process?
A. Scanning B. Decrypting C. Monitoring D. Assessing
Business
A ________ strategy identifies how a business communicates product or service benefits and value to its target market
A) place B) promotion C) pricing D) product E) position
Business
The nonconditional protection principle states that common minimum standards for granting copyrights must be observed by all member states
Indicate whether the statement is true or false
Business