In the AIDA strategy, the first step is
a. awareness.
b. ability.
c. altruism.
d. action.
a
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The primary goal of informatory communication is to create or increase audience awareness about a topic area
Indicate whether the statement is true or false
An attention-getter that gains audience members’ attention by actively engaging them and causing them to think about their position or experience with a topic is known as a(n) ______.
a. personal reference b. rhetorical question c. illustration d. provocative fact or statistic
The text tells us that not every speech situation calls for each discrete step of the introduction. How can we tell which steps we can skip and when? Explain why you might choose to omit certain elements of certain steps of the introduction.
Fill in the blank(s) with the appropriate word(s).
Which of the following intentions would be appropriate in a speech to invite?
a. ? Explain b. ? Convince c. ? Influence d. ?Explore