Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) ________.
A. adding new attributes to the product
B. actively educating consumers about the product's competitive advantages
C. refocusing a consumer's attention from one attribute to another
D. denigrating the attributes of competitors' products
E. reinforcing the consumers' sense of self confidence in making wise purchase decisions
Answer: A
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Achieving successful make-to-order product designs requires that companies use technologies such as ______.
A. computer-aided design (CAD) B. process mapping C. Pareto analysis D. interchangeable parts
____________________ is achieved when two or more people work together to produce something greater than the sum of their individual efforts.
Fill in the blank(s) with the appropriate word(s).
Situations in which the pricing policies for a product lead to an increase in variability of orders placed are referred to as
A) incentive obstacles. B) information processing obstacles. C) operational obstacles. D) pricing obstacles.
List the ingredients of effective teams.
What will be an ideal response?