Which of the following refers to the amount of client money that agencies spend on media purchases and other equivalent activities?
A. billings
B. retainers
C. media commissions
D. ad traffic compensation
E. activity fees
Answer: A
You might also like to view...
A focus group typically consists of how many participants?
A) one to four B) five to eight C) eight to twelve D) thirteen to fifteen E) more than fifteen
Return on assets can be disaggregated into three components. Which of the following is not one of the components?
a. Assets Turnover ratio b. Profit Margin ratio c. Debt to Equity ratio d. Capital Structure Leverage ratio
Which of the following defines variable cost behavior when activity increases within its relevant range? Total cost reaction to increase in activity Cost per unit reaction to increase in activity
a. remains constant remains constant b. remains constant increases c. increases increases d. increases remains constant
McGregor’s suggested strategies that can be considered consistent with Theory Y assumptions are:
A) Delegation, job enlargement, and participative management B) Delegation, job creation, and leadership C) Job creation, leadership, and change management D) Job enlargement, change management, and delegation