Some promotional programs are unsuccessful because marketers fail to generate awareness of
A. marketing issues among significant marketing executives.
B. critical issues among a significant portion of target market members.
C. critical issues among a significant portion of the general population.
D. product benefits among consumers who lack the authority to buy.
E. product benefits among consumers who lack the willingness to spend.
Answer: B
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What technology might a public agency employ to create a “virtual” town meeting?
A) Cloud computing B) Web cameras C) Cell phones D) None of the above
When using equity financing from family and friends:
A. they can be more patient than other investors in when they expect a return on investment. B. business arrangements should be in good faith. C. since the amount of money is usually small, they do not have an ownership position in the venture. D. details such as terms of the investment and rights of the investor need not be in writing.
Distance delivery presentation methods are appropriate:
a. for covering highly sensitive or confidential issues. b. for problem solving meetings where there is no relationship among participants. c. whenever participants are unfamiliar with the technology. d. when the costs in time, money, and human energy justify them.
Parol evidence may be presented to show that a written contract did not include all the important terms
Indicate whether the statement is true or false