In a short essay, list at least five applications of focus groups. Include a specific example of each application to support your answer
What will be an ideal response?
Focus group applications include all of the following:
a. Understand consumer perceptions, preferences, and behavior concerning a product category (how consumers select a long distance telephone company and their perceptions of AT&T, Verizon and Sprint).
b. Obtain impressions of new product concepts (consumer response to the iPad).
c. Generate new ideas about older products (new packaging and positioning for Cheer detergent).
d. Develop creative concepts and copy material for advertisements (a new campaign for Diet Pepsi).
e. Secure price impressions (the role of price in consumer selection of luxury cars such as Cadillac, Lexus, Mercedes, BMW, and Infinity).
f. Obtain preliminary consumer reaction to specific marketing programs (General Mills' instant coupons for Cheerios).
g. Interpret previously obtained quantitative results (the reasons for the 5.6 percent sales decline of Vanderbilt perfume).
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The "yield curve" shows the relationship between bonds' maturities and their yields.
Answer the following statement true (T) or false (F)
Edwards Electronics recently reported $11,250 of sales, $5,500 of operating costs other than depreciation, and $1,250 of depreciation. The company had no amortization charges, it had $3,500 of bonds that carry a 6.25% interest rate, and its federal-plus-state income tax rate was 25%. How much was its net operating profit after taxes (NOPAT)?
A. $2,748.96 B. $2,893.64 C. $3,045.94 D. $3,206.25 E. $3,375.00
On a survey there is a question that asks whether someone lives in a house, apartment, or condominium. These three responses could be coded in a dummy variable using value 0, 1, and 2
Indicate whether the statement is true or false
Benton Company's sales budget shows the following expected total sales:MonthSales January$25,000 February$30,000 March$35,000 April$40,000 The company expects 80% of its sales to be on account (credit sales). Credit sales are collected as follows: 25% in the month of sale, 72% in the month following the sale with the remainder being uncollectible and written off. The total cash receipts during April would be:
A. $28,160. B. $16,000. C. $24,640. D. $36,160.