Suppose a researcher is interested in obtaining consumer perceptions of automobiles, the choice of the number and specific brands or stimuli to be included in the MDS analysis should be based on the statement of the marketing research problem and
theory only. The researcher should not bias the research by also using his judgment to determine what should be included in the analysis.
Indicate whether the statement is true or false
FALSE
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Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research
Indicate whether the statement is true or false
The legal interpretation of the supervisory exclusions to the NLRA was recently addressed in three cases involving nurses known collectively as the ___________________________ cases.
Fill in the blank(s) with the appropriate word(s).
Unlike a business proposal, a formal business report presents findings and recommendations based on research and data analysis
Indicate whether the statement is true or false
Misrepresentation on a label is not enough to show an intent to induce the reliance of anyone who may use the product
a. True b. False Indicate whether the statement is true or false