Because of the rise of social media, public relations practitioners must

A) listen to facilitate conversations between organizations and their constituents.
B) start using strategic planning tools.
C) rely more on formal opinion leaders.
D) use more news releases to sell products and services.
E) none of the above.


Answer: A

Communication & Mass Media

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Joseph is developing a list of potential speech topics. Which technique would be most helpful in creating his list?

A. review TED talks B. ask his parents C. select a topic he has used in the past D. think about his friends' interests

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The Motivated Sequence has

A.) 3 steps. B.) 4 steps. C.) 5 steps. D.) 6 steps. E.) it depends on the speech.

Communication & Mass Media

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Indicate whether the statement is true or false

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The sense of discomfort a person feels when new information conflicts with previous attitudes, beliefs, values, or behaviors is

A) cognitive dissonance. B) reasonable disassociation. C) logical persuasion. D) personal confusion.

Communication & Mass Media