Embedding advertising messages into television shows, videogames, movies and other programming, and mixing advertising messages and editorial content in magazines:
a. are expressly prohibited by the U.S. Constitution.
b.
c.
d. can be done by public relations practitioners, but not by advertising executives.can blur the line between editorial and advertising content.were acceptable in the 1990s but are not done now.
C
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Opinions reflect what we think ________, not necessarily what is.
A. might have been B. used to be C. could be D. should be
Robin, an accounts executive with a public relation firm, was handling four clients at the same time. One of the clients was more demanding than the others and in due course she lost the client. Why do you think Robin lost her client?
a) Lack of full-time commitment b) Need for prolonged briefing period c) Need for full information and confidence d) Superficial grasp of clients problems
Which of the following is the federal agency charged with regulating telecommunications, including radio and television broadcasting?
A. FTC B. FCC C. IRS D. FAA
Indirect narration:
a. describes what is being seen or heard. b. describes something other than what is being seen or heard. c. is narration recorded off-mic. d. is narration that is voiced over what is being seen or heard.