What primarily encouraged the creation of the Dodd-Frank Wall Street Reform and Consumer Protection Act?
a. news reports about fraud by government contractors
b. the need to encourage whistleblowers in the financial industry
c. the financial crisis that began in 2007
d. the success of the False Claims Act
c. the financial crisis that began in 2007
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With which type of marketing communication does the marketer have the greatest level of control over the message?
A) word-of-mouth communication B) advertising C) public relations D) direct marketing E) personal selling
When a buyer and a seller trade things of value with each party being better off as a result, a(n) ________ has taken place.
Fill in the blank(s) with the appropriate word(s).
Respondeat Superior. Stephen Brooks was employed as a sales representative for the Bob King Mitsubishi car dealership. Reba Stanley, age eighteen, met with Brooks to test drive a Mitsubishi pickup truck. During the test drive, Brooks assaulted Stanley
"by touching and grabbing her about her arms, hands, groin area, and breasts. He also . . . exposed his genitals and placed her hand on his private parts." When they returned from the test drive, Brooks took her to the Mitsubishi service department and "again exposed himself and tried to force her to touch him." Stanley was able to free herself and left the dealership. Brooks was later convicted on charges arising out of the incident. Stanley sued both Brooks and the car dealership, claiming that she had suffered severe emotional distress as a result of the assault. The trial court granted the dealership's motion for summary judgment and entered a default judgment against Brooks. Stanley appealed, arguing that the dealership should be held liable for Brooks's torts under the doctrine of respondeat superior. What should the appellate court decide? Discuss.
E-commerce makes up only 2.3 percent of ____ sales.
A. B2B B. B2C C. either a. or b. D. neither a. nor b.