Key differences between software and books include all of the following except
A) software contains more information than a book.
B) software is less easily inspected than a book.
C) software products are more easily compared to each other than books.
D) software is understood to be more fallible than a book.
E) it is more difficult to inspect software for flaws.
C
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In their book, Daniel Yergin and Joseph Stanislaw wrote "Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets. Everything is going–from steel plants and phone companies . .
to hotels, restaurants, and nightclubs." This is an indication of: A) the fact that governments can make more money by selling assets. B) privatization is becoming a driving force for global marketing. C) these businesses are considered as closed markets. D) foreign companies are competing with governments. E) there is less demand for these type of companies.
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?
A. Twitter B. LinkedIn C. Pinterest D. Snapchat
When consumers associate a brand with a certain level of quality and familiar attributes, allowing consumers to make quick decisions, the brand
A. facilitates purchasing. B. creates brand dilution. C. is the only one the consumer will consider. D. establishes novelty. E. reduces delivery costs.
The _____________________ involves who is the target audience, when to target them, what message to communicate, and what the appropriate timeline is.
a. Media planning b. Launch planning c. Creative planning d. Brand planning