Delta Corp. is a large corporation that offers several product lines
On the company's Web site, the following content is highlighted: "The aim of our business is to achieve profitability by offering our customers high quality products that are manufactured in a cost effective manner. Our goals are to provide value to our customers, serve the community, and preserve the environment." This content is most likely to be Delta's:
a. article of incorporation
b. financial statement
c. bona fide occupational qualification
d. mission statement
ANSWER: d
Delta Corp. has highlighted its mission statement on its company Web site. The foundation of any marketing plan is the firm's mission statement, which answers the question "What business are we in?" The way a firm defines its business mission profoundly affects the firm's long-run resource allocation, profitability, and survival.
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