All advertising must appeal to a buying motive to be successful
a. True.
b. False.
a
Communication & Mass Media
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Creating a positive or negative feeling relies only on informative strategies
Indicate whether the statement is true or false
Communication & Mass Media
An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________
A) to increase grower awareness of the board's activities B) to increase support of key intervening audiences C) to increase recognition of the board's identity and messages D) B and C E) All of the above.
Communication & Mass Media
Eye-contact is a primary indicator of culture
a. True b. False Indicate whether the statement is true or false
Communication & Mass Media
High uncertainty avoidance cultures do NOT prefer ________
A) codes of conduct B) traditions C) unexpected outcomes D) laws
Communication & Mass Media