What should be the first task when preparing a business presentation?

A. crafting an outline
B. creating presentation aids
C. determining the general purpose
D. finding supporting material


Answer: C

Communication & Mass Media

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How are online media databases used by PR firms?

a) To research individual records b) To print address labels c) To send “blast” faxes, e-mails, and tweets d) All of the choices

Communication & Mass Media

The dictionary or literal meaning of a word or message is which of the following?

A. connotative B. denotative C. demonstrative D. congruent

Communication & Mass Media

"Human moments" in an organizational setting are

a. instances of conflict that may occur in the workplace. b. Occur when workers use computer mediated communication such as e- mail and other mediated forms of communication to resolve conflict. c. reflective of the incivility that is rampant in overly competitive and hostile workplaces. d. opportunities to engage in aggressive communication in order to stand up for our beliefs, rights, and needs. e. diminishing because they require energy and because e-mail and other mediated forms of communication are taking the place of face-to-face contact.

Communication & Mass Media

We usually listen to those messages that reinforce our self-concepts

Indicate whether the statement is true or false.

Communication & Mass Media