The marketing research report serves as a historical record of the project
Indicate whether the statement is true or false
TRUE
You might also like to view...
Patents, licenses, and other contractual rights are tangible, in the sense that the rights have a physical existence
Indicate whether the statement is true or false
Benezra S.A., a large Brazilian petrochemical company, reported a balance of R$1,600 million in Accounts Receivable at the beginning of 2013 and R$1,500 million at the end of 2013 . Its income statement reported total Sales Revenue of R$12,000 million for 2013 . Assuming that Benezra makes all sales on account, compute the amount of cash collected from customers during 2013 . Benezra applies
Brazilian accounting standards, and reports its results in thousands of reals (R$), the Brazilian currency. (In answering this question, assume that Benezra uses either U.S. GAAP or IFRS; for purposes of this problem, this choice will not matter.) a. 12,000 b. 11,900 c. 12,100 d. 13,600 e. 13,500
In some situations, it is appropriate to lie to customers
Indicate whether the statement is true or false
CSR stands for:
a. corporate social responsibility b. consolidated social reporting c. customer service relationships d. customer social responsibility