Explain why most marketers avoid deceptive practices
What will be an ideal response?
Deceptive practices make consumers believe they are buying something more than what they are actually getting; when consumers do not get what they expect, they will switch to more reliable products. Deceptive practices prohibit marketers from building value and trust with their customers, both keys to profitable customer relationships.
You might also like to view...
Hotel chains such as Hyatt sell a variation of the licensing agreement called ________ to the owners of foreign hotels to manage these businesses for a fee
A) greenfield venturing B) management contracts C) strategic alliance D) indirect exporting E) direct exporting
Usually, companies with higher volumes of products tend to offer more varieties.
Answer the following statement true (T) or false (F)
Slides improve the quality of a presentation by increasing the audience's ability to absorb and remember information
Indicate whether the statement is true or false.
______ involve(s) ensuring the privacy of organizational records.
A. Data integrity policies B. Managerial accounting C. Accountability and regulatory compliance policies D. The Uniform Management of Institutional Funds Act