From a manager’s perspective, which stakeholders should matter?
a. underprivileged stakeholders
b. stakeholders with a financial link to the company
c. stakeholders with power
d. all stakeholders
d. all stakeholders
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Which phase of the systems development life cycle would describe in detail the desired features of the system?
A. Implementation Phase B. Analysis phase C. Planning phase D. Design Phase
Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?
A. click path data B. sentiment analysis C. budget analysis D. social influence E. keyword analysis
What global retailer initiated a $30 million project aimed at lifestyle and environmental improvements, including employee participants who learned about the importance of embracing environmental sustainability?
A. Walmart B. Kohl's C. Sears D. Target E. Best Buy
A hair salon designed to appeal to children does not use the standard salon furniture. Instead, children sit on carousel horses to get their haircuts. Large TV monitors strategically located throughout the salon show kid-targeted videos and cartoons are there to entertain the children. The child-friendly hair salon's servicescape serves in what two capacities?
A. A socializer and as a facilitator B. A boundary spanner and as a differentiator C. A differentiator and as a facilitator D. A package and as a facilitator E. A facilitator and as a boundary spanner