Which of the following questions would have been most important for Black & Decker to ask before it decided to produce the thermal leak detector?
A) What is the most effective way to package the product to protect it and communicate its value?
B) How can retailers be persuaded to devote enough shelf space to the thermal leak detector?
C) Do customers associate Black & Decker with household products designed to conserve energy?
D) What are the advertisement rates for media that Black & Decker has used in the past to promote similar products?
E) Will Black & Decker be able to generate free media coverage by communicating the importance of identifying energy leaks?
c
Answer: C
Explanation: C) All the choices contain good questions to ask, but only Choice C is an essential question to ask before the decision to produce the thermal leak detector was made. Choice C is relevant to Black & Decker's ability to fill this need in the first place, whereas the others are implementation issues. The wrong choices here are good questions for Black & Decker to ask only if Black & Decker has already decided to produce the product.
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