How can PR professionals be useful to reporters and form a strong relationship?

a. by tracking the number of times a story is re-posted
b. by editing a reporter’s story before publication
c. by providing highly detailed pitches with links
d. by providing accurate and timely information


d. by providing accurate and timely information

Communication & Mass Media

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Reluctant testimony is the opposite of

A) biased evidence. B) opinion testimony. C) subjective evidence. D) peer testimony. E) expert testimony.

Communication & Mass Media

The major disadvantage of cohort analysis is that the specific effects of age, cohort, and period are difficult to untangle through purely statistical analysis of a standard cohort table. To solve this problem, researchers use all of the following except:

a) Palmore’s triad method b) The Constrained multiple regression model c) The goodness-of-fit technique d) Partial correlation

Communication & Mass Media

A dyad is three or more people communicating with each other

Indicate whether the statement is true or false.

Communication & Mass Media

What label does Chen give to the process of acknowledging and accepting foreign elements and then integrating those elements into one's own group?

a. demarcation b. shijie da tong c. yin and yang perception d. boundary wisdom

Communication & Mass Media