In using the ethnographic method, the researcher becomes the primary "research instrument."

Indicate whether this statement is true or false.


T

Communication & Mass Media

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Some people expect romance to happen in real life just like it happens on television and in the movies. What theory of media consumption describes this expectation?

A. agenda-setting theory B. cultivation theory C. uses and gratifications theory D. hypodermic needle or direct effects theory

Communication & Mass Media

"The speed and size of professional athletes have made American football more dangerous. Offensive linemen now average nearly 315 pounds—65 more pounds than they did 30 years ago

They launch that weight from a three-point stance, headfirst, at opposing linemen of nearly the same size" functions as which part of this unit of argument? (a) claim (b) warrant (c) grounds (d) backing

Communication & Mass Media

Bob was telling everyone in the break room that he thought it was a big mistake to hire Laurie because it was clear to him that she was not qualified for her position. Even though Laurie had the credentials and previous experience for the job, Bob was angry that his girlfriend had not been hired instead. He called Laurie "inept" and "under qualified" despite her fine performance on the job so

far. This is an example of __________. a. a personal ritual b. a social ritual c. workplace bullying d. constitutive roles e. organizational networking

Communication & Mass Media

Which of the following is NOT true about the consumption of popular culture?

A. We actively seek out and choose texts that serve our needs. B. We participate in those texts which address issues that are relevant to our cultural groups. C. Unpredictability in advertising has been removed through consumer profiling. D. Public texts do not have to win over the majority of the people in order to be popular.

Communication & Mass Media