How is advertising different from public relations?
What will be an ideal response?
Advertising is a paid form of communication from an identifiable source, designed to create awareness and persuade the receiver to take action. Public relations (PR) is the organizational function that manages the firm's communications to achieve a variety of objectives, including building and maintaining a positive image, handling or heading off unfavorable stories or events, maintaining positive relationships with the media, and generating free media attention.
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The acid-test ratio differs from the current ratio in that:
A. The acid-test ratio measures profitability and the current ratio does not. B. Prepaid expenses and inventory are excluded from the calculation of the acid-test ratio. C. The acid-test ratio excludes short-term investments from the calculation. D. Liabilities are divided by current assets. E. The acid-test ratio is a measure of liquidity but the current ratio is not.
In making a short-run decision, all alternatives need not be considered. Only feasible alternatives are considered
Indicate whether the statement is true or false
A key political blunder in most organizations is to be perceived as a
A) strong team player. B) poor team player. C) person who rarely complains. D) strongly loyal employee.
Which of the following are included within OSHA requirements regarding posting of information?
a. OSHA requires that notices of any potentially dangerous conditions be posted. b. OSHA requires that any citations for violations be posted. c. OSHA requires that notices of any potentially dangerous conditions be posted and also that citations for penalties be posted. d. OSHA does not have any posting requirements.