Creating advertising to appeal to audiences of varying personal and social characteristics, such as race, gender, and economic level, is called ________ segmentation.
A. phylographic
B. zip code
C. demographic
D. psychographic
Answer: C
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Sidney Lumet was known to
a. work fast. b. handle actors well. c. bring in movies on time and on budget. d. all of the above
All of the following are recommended for a question-and-answer period EXCEPT _____
A. restating the question at the beginning of your answer B. being patient C. giving long answers if you fear you will not have many questions D. using statistics, examples, and quotations where appropriate
Pitch letters are sometimes used as cover letters for a news media kit
Indicate whether the statement is true or false
As an arguer, you are concerned that you do not mislead or deceive those in your audience with your language choices, your organization of ideas and reasoning, or your use of extraneous information. Your concern is reflected by which ethical standard?
(a) Clarity (b) Efficiency (c) Honesty (d) Relevance